Leo Burnett Worldwide Wins 36 Awards at Spikes 2012

Leo Burnett Worldwide brought home 36 awards at Spikes Asia 2012, which took place September 16 – 18 in Singapore. The global network won two Gold, 13 Silver and 20 Bronze awards. Leo Burnett was also awarded third place in the coveted “Network of the Year” category behind BBDO and DDB. Eight global offices including, Bangkok, Hong Kong, Kuala Lumpur, Jakarta, Melbourne, Mumbai, Singapore and Sydney, contributed to the overall wins. 

 

Leo Burnett Melbourne’s “Bring Your Own Cup Day” campaign for 7-Eleven won Gold awards in both the Digital and Outdoor categories. The unique campaign gave Australians creative control over their drinking experience by allowing them to bring in any ‘cup’ and fill it with Slurpee.

 

Spikes Asia provides Asia’s growing creative communications industry with a platform to network and exchange ideas. The awards represent Asia’s best in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

 

Leo Burnett Worldwide Spikes Asia Awards include:

 

Gold

 

·         7-Eleven Slurpee "BYOCD" – Digital: Digital Tools/Viral & Email Marketing (Leo Burnett Melbourne)

 

·         7-Eleven Slurpee "BYOCD" – Outdoor: Ambient (Leo Burnett Melbourne)

 

 

 

Silver

 

·         Diageo Bulleit Bourbon "It's A Long Story" – Film (Leo Burnett Sydney)

 

·         Diageo Bundaberg Red "Catfish" – Film (Leo Burnett Sydney)

 

·         Johnnie Walker "Important Man" – Film (Leo Burnett Sydney)

 

·         7-Eleven Slurpee "BYOCD" – Integrated (Leo Burnett Melbourne)

 

·         Chulabhorn "Hair for Hope" – Media: Use of Media/Best use of special events & stunts/live advertising (Leo Burnett Bangkok)

 

·         7-Eleven Slurpee "BYOCD" – Outdoor Integrated Campaign (Leo Burnett Melbourne)

 

·         Chulabhorn Hospital "Hair for Hope" – PR: Non-Corporate (Leo Burnett Bangkok)

 

·         Bundaberg Red "Catfish, Pig, Butterfly" – Print & Poster Craft: Art Direction (Leo Burnett Sydney)

 

·         Bajaj Fans "Fish" – Print & Poster Craft: Art Direction (Leo Burnett Mumbai)

 

·         7-Eleven Slurpee "BYOCD" – Promo & Activation: Event & Field Marketing (Leo Burnett Melbourne)

 

·         Apex Clubs of Singapore "Somebody RC60S" – Radio (Leo Burnett Singapore)

 

·         Hemaviton Stamina Plus "Mom, Teen, Worker" – Radio (Leo Burnett Jakarta)

 

·         Bundaberg Red "Catfish, Pig, Butterfly" – Radio (Leo Burnett Sydney)

 

 

 

Bronze

 

·         Samsung "The Sparkle Project" – Branded Content & Entertainment: Best use or integration of user generated content (Leo Burnett Kuala Lumpur)

 

·         Giant "Everyday Rider Sponsorships" – Direct: Use of media premiums & giveaways (Leo Burnett Melbourne)

 

·         Art Centre The Famous Spiegeltent "Box of Curiosities" – Direct: Corporate image (Leo Burnett Melbourne)

 

·         Sunsnack "Beijing Duck" – Film (Leo Burnett Bangkok)

 

·         Diageo Bulleit Bourbon "It's A Long Story" – Film Craft: Animation (Leo Burnett Sydney)

 

·         Bundaberg Red "Catfish" – Film Craft: Animation (Leo Burnett Sydney)

 

·         Bundaberg Red "Catfish" – Film Craft: Art Direction (Leo Burnett Sydney)

 

·         Bundaberg Red "Catfish" – Film Craft: Direction (Leo Burnett Sydney)

 

·         Bundaberg Red "Catfish" – Film Craft: Script (Leo Burnett Sydney)

 

·         7-Eleven Slurpee "BYOCD" – Media: Use of media/Best use of special events & stunts/live advertising (Leo Burnett Melbourne)

 

·         Chulabhorn Hospital "Hair for Hope" – Media: Public service, charity & fundraising (Leo Burnett Bangkok)

 

·         CPCR "A Boy, A Girl, A Girl 2" – Outdoor : Posters (Leo Burnett Bangkok)

 

·         7-Eleven Slurpee "BYOCD" – PR: Best use of live events and/or celebrity endorsements (Leo Burnett Melbourne)

 

·         Bundaberg Red "Catfish, Pig, Butterfly" – Print (Leo Burnett Sydney)

 

·         National Library Board "Little Red Riding Hood, The Emperor's New Clothes" – Print (Leo Burnett Singapore)

 

·         Hong Kong Animal Adoption Center "Dog, Cat, Puppy" – Print (Leo Burnett Hong Kong)

 

·         CPCR "A Girl, A Boy, A Girl 2" – Print (Leo Burnett Bangkok)

 

·         Bajaj Fans "Socks" – Print & Poster Craft: Art Direction (Mumbai)

 

·         McDonald's "Small Currency" – Promo & Activation: Best use of merchandising/in-store marketing (Leo Burnett Jakarta)

 

·         Strand Bookstall "Punishment" – Radio (Leo Burnett Mumbai)