Leo Burnett Israel
Thu, 05 Sep 2019 10:39:27 GMT
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Leo Burnett Israel and Samsung Present 'The Man Who Got to the Bottom of the Laundry Basket'
Not all heroes wear capes, but sometimes bed sheets in this new Samsung campaign
To see the bottom of the laundry basket is every person’s dream and every parent’s aspiration.
While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung’s new ‘Add Wash’ washing machine, we decided to show people that seeing the bottom is possible…
Meet the “Man Who Got to The Bottom of The Laundry Basket”. Our national hero who thanks to Samsung’s ‘Add Wash’ feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.
Client
Brand: Samsung Israel
CEO: Adam Polachek
Creative Agency
Creative Agency: Leo Burnett Israel
Chief Creative Officer: Ami Alush
Creative Director: Elad Gaizler
Art Director: Meital Miller
Copywriter: Oren Ben Naim, Harel Livne
Chief Account Officer: Idit Zukerman
Strategic Planner: Liz Stull
Agency Producer: Oren Ben Naim, Harel Livne
Account Supervisor: Sapir Aharoni
Account Executive: Asaf Fish
Social Account Manager: Ronny Dimnik
Marketing Director: Eva Hasson
Director: Tal Zagreba
Production: Roy Kaski
