Leo Burnett Indonesia Wins Creative Agency of the Year at 2023 Smarties APAC

Publicis agency Leo Burnett Indonesia won Creative Agency of the Year APAC in what is believed to be the first time an Indonesian creative agency has ever won this honour.  

Leo Burnett Indonesia won a trove of awards for the ‘BlackPink in your Oreo’ campaign for Mondelez including APAC Best in Show / Grand Prix, plus four Golds. Together with Spark Foundry, Leo Burnett Indonesia also won two Golds for Oreo’s ‘Under Cover Ad’; while Leo Burnett Indonesia and Leo Burnett Vietnam won Gold for Oreo’s ‘Lucky Twist’.

Leo Burnett Indonesia also collected a Silver for its heart-warming Kraft Heinz ABC campaign, called ‘Mom’s Open Kitchen’.

Overall, Oreo won Brand of the Year and Mondelez won Advertiser of the Year.

Publicis Groupe Vietnam also notched up some big wins: Starcom Vietnam was awarded in the eCommerce Marketing (Live Streaming) category for its L’Oreal and Tiktok collaboration, while Leo Burnett Vietnam won two Bronzes for Heineken Silver.

Performics India also won Bronze for its Airtel campaign.

Regarding Publicis Groupe Indonesia’s overall performance, Sony Nichani, chief executive officer said, “Winning four major industry awards, not to forget an additional 7 Golds, 2 Silvers, and 3 Bronzes, is testament to the success of our incredible talent at Publicis Groupe Indonesia, and our ‘Power of One’ philosophy – we are elated!”

Regarding Leo Burnett Indonesia’s APAC Creative Agency of the Year win, Ravi Shanker, chief creative officer, said, “Being regionally recognised for our work is an outstanding achievement, but becoming the first Indonesian agency to win the APAC Creative Agency of the Year – that’s the icing on the cake. I could not be prouder of our brave and tenacious teams, and the clients who believed in us and trusted us to bring so many award-winning ideas to life."

MMA SMARTIES are currently organised in 17 markets globally, including six in APAC: India, China, Vietnam, Indonesia, the Philippines and Thailand, with the APAC awards event held in Singapore.