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Leo Burnett Chicago & McCafé Celebrate the World's Best Mum in New Ad

Leo Burnett Chicago , 8 months, 1 week ago

Print, digital and TV coffee campaign directed by Caviar's Jeff Bitsack praises the modern mother

Leo Burnett Chicago & McCafé Celebrate the World's Best Mum in New Ad

McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the 'world’s best mum' at her best. 


With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that's not too strong and never weak, it’s something she can enjoy throughout the day.   


This is the first campaign created by Leo Burnett Chicago for McCafé, a brand shared by two existing clients: McDonald’s and Kraft Heinz. The campaign launches today, January 18 with TV, print and digital. The 30 second TV spot 'World’s Best Mom' celebrates today’s modern mother. 


She isn’t an unrealistic or unrelateable super mum, but one who keeps her work and life in balance as she operates at the center of her family’s controlled chaos. In the cheeky spot, a work-from-home mother attempts to fix her daughter’s not-so-perfect hair, wraps up a video conference call suited in a blazer and off-camera pajama bottoms and calmly shrugs off comical household mishaps. 




Advertiser

Advertiser: The Kraft Heinz Company; McDonald's

Creative Agency

Account Manager: Katie Hammond

Creative Director: Tony Katalinic (Senior); Kristen Schwanz, Donna Foster (Associate)

Executive Creative Director: John Hansa

Account Director: Catherine Davis (Manager); Jennifer Klopf

Music Supervisor: Chris Clark

Executive Producer: Mary Cheney; Tom Keramidas

Creative Agency: Leo Burnett Chicago

Planning Director: Lance Koenig; Claudia Steer

Account Executive: Dino Ranieri (Senior); Kris Kaizer (Assistant)

Business Manager: Anne Carbo

Head of Production: Vincent Geraghty

Planning Director: Lance Koenig; Claudia Steer

Music and Sound

Audio Post Production: Another Country, Chicago

Music Production: Asché & Spencer

Offline

Edit Company: White House Post, Chicago (Tim Warmanen)

Post Production / VFX

Colourist: Luke Morrison

Finish: Randy Mcentee

Post Production House: The Mill Chicago

Production Company

Director: Jeff Bitsack

Executive Producer: Darren Foldes

Photographer : Mihai Malaimore Jr

Producer: Tova Dann

Production Company: Caviar

Production Manager: Kelly Bowen

Talent Acquisition

Talent Acquisition: Peggy Walter(Director Celebrity Services); Jeff Cowie

Category: Soft drinks , Water