Leo Burnett Becomes Sole MENA Agency to Earn a Spot on WARC Effective 100

Leo Burnett, a leading creative agency under Publicis Groupe, has become the only agency network in MENA to make the prestigious WARC Effective 100, with its Beirut and Dubai offices ranking amongst the most awarded agencies in 2022. Leo Burnett Beirut came in at #11 ranking, with Leo Burnett Dubai ranking #26. 

The WARC Effective 100 is an annual ranking of the world’s most awarded advertising campaigns, and it is considered to be the industry benchmark for excellence in strategy and creative effectiveness. 

Recently, Leo Burnett has achieved an unprecedented feat by becoming the only agency in MENA to be crowned both Network and Agency of the Year at the prestigious MENA Effies and Dubai Lynx awards. With consistent wins across all major creative, strategy and effectiveness award shows throughout 2022, Leo Burnett has solidified their position amongst the top agencies globally in the WARC Effective 100. 

Speaking of this achievement Bassel Kakish, Groupe CEO for Publicis Groupe ME&T said, “Ranking in the WARC Effective 100 is the culmination of a tremendously successful year for Leo Burnett, owed to our amazing talent pool who are driving the creativity agenda for the region. To be included amongst the world’s best is an achievement, to be the only agency in MENA to be represented is visionary. This only strengthens our resolve to push the limits of creativity excellence further.”

Tahaab Rais, chief strategy officer, Publicis Groupe ME&T added, “Our collective and consistent focus has been on creating work that isn’t just creative for art’s sake but that’s creative to enable an impact – on the brand, on the business and on culture. It has helped us create a volume of high-quality innovative and transformational work that has gone to win us Global Agency of the Year at the prestigious Jay Chiats and #1 Agency and Network of the Year at the MENA Effies. These record wins have helped us rank highly in the WARC Effective 100. We look forward to continuing this drive across all our agencies in 2023, with even higher rankings.” 

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