Lemsip Splits Iconic Logo for On-the-Go Capsules

Following an unrelenting winter with three times more flu patients than the previous year…

Where the rate of colds experienced in the past year has risen since 2023 to a whopping 49%...

…it’s high time for the UK’s leading relief against cold and flu to step in.

Lemsip is famous for its hot drink. But many people don’t know that it’s also available in a convenient capsule format. Which is why Havas London has created a campaign especially for Lemsip’s on-the-go capsules with the catchy campaign line 'Lem without the Sip' – splitting Lemsip’s iconic logo to create a unique and memorable lockup going live across OOH, DOOH and social.

The hero image for print and social – a special capsule mug model built by Andy Knight and shot by Nancy Anne Harbord – shows that Lemsip’s capsules have all the strength of the drink, in a capsule. Now that’s what we call a mugshot!

This was supported with a contextually relevant activation in student unions, for the dreaded freshers’ flu.

Kelly Green, senior brand manager on Lemsip Reckitt said, “This new campaign is a bold step forward for Lemsip, stretching the brand to new audiences with a fun and relevant message in an engaging and truly distinctive creative vehicle.”

Marcella Christophersen, category manager on the brand, adds, “Our latest campaign uniquely captures the essence of Lemsip, with a bold and fresh creative platform that’s unmistakably ours. It’s designed to resonate with a younger audience, empowering them to take control of their health during flu season.”

Kate Pozzi, creative director at Havas, said, “This campaign marks a new approach to the Lemsip capsules that encapsulates (pun intended) Lemsip’s fun tone of voice. It’s a brand we all know and love, but there’s so much more to it than the hot drink, and we want people to remember that in their hour of need this winter.”