senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Lego's Audio Bricks Tell Thousands of Stories in One Set

06/05/2024
Advertising Agency
Mexico City, Mexico
153
Share
Archer Troy launches the infinite possibilities campaign for Lego's 90th anniversary

To celebrate Lego's 90th anniversary, Archer Troy, the independent creative agency, created a series of actions and different activities for all its guests and fans in an epic celebration in Mexico City.

Among these actions was a unique experience based on a natural imagination booster: THE AUDIO. Thus, 'INFINITE POSSIBILITIES' was an auditory experiment in which we created the first-ever audio bricks that told different stories with exactly the same set of bricks. Proving that Lego has different ways to have fun and connect with their consumers and to empower the imagination through audio like never before.

Archer Troy, the Mexican independent agency, is on a relentless mission to craft campaigns that not only generate positive impact but also inspire and transform lives. Its work with Lego is a testament to this commitment.

At Archer Troy, the team are very excited and proud to work with great partners, always putting its creativity at the service of its clients and brands and thus transforming people's lives.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Archer Troy
11
0
Address Invisible
Techo
17/04/2024
24
0
Banda MS 141
Call of Duty
17/02/2023
17
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0