Legendary Creature Nahuelito Supports Cerveza Patagonia Beer's Nature Conservation

DraftLine teams up with The Movement by Landia to present the latest campaign 'Nahuelito' for Cerveza Patagonia.

The brand aims to reduce its environmental impact and collaborate with nature conservation while inviting society to make more conscious and sustainable consumption. The brand has worked in collaboration with its creative agency DraftLine and the production company The Movement by Landia to launch an advertising spot that proposes to look at what is important and not be carried away by myths. It does so through a character well-known to Argentinians: Nahuelito, the legendary creature of Patagonia. Through this imaginary monster, they invite us to reflect on returnability and nature conservation.

“We wanted to find a striking way to convey Cerveza Patagonia’s strong commitment to switching to returnability, and what better way than with an imaginary monster with existential issues? The reality is that if Nahuelito existed, we would have already extinguished it, which is why it seems like a great character to carry forward along with the message of returnability,” commented Andrés Wassermann and Javier Biondo, creative directors of DraftLine.

This launch is the result of constantly listening to consumers, who have a growing interest in nature conservation. Returnability allows reducing environmental impact because each glass bottle can be reused up to 29 times without losing its properties.

“As a brand committed to nature conservation, it is a great joy to be able to join returnability, a container designed from its design under the premise of circular economy. We want to promote a habit of sustainable consumption in those who choose our products,” said Laura De Bona, brand Manager of Patagonia.

Cerveza Patagonia is committed to reducing its environmental impact by ensuring that all of its products use returnable packaging and/or are made from mostly recycled materials. The integration of returnability in Cerveza Patagonia’s bottles is part of the business model of Cervecería y Maltería Quilmes, based on the circular economy paradigm and its commitment to being carbon neutral throughout its value chain by 2040, promoting the implementation of sustainable practices and new technologies in the production of its products.