Saatchi & Saatchi London has launched a global TV campaign for holiday home rental brand, HomeAway.
The TV campaign, which will run in the US, UK, France and Germany, is a tale of two halves that make a whole story, showing how only HomeAway can offer a truly ‘whole holiday’. They’re designed to play at opposite ends of TV ad breaks.
It’s a story about a friendship between a little girl and her pet dog, which she has to leave behind when the family goes on holiday. The clever little dog however manages to escape and follows his friend all the way to the family's holiday rental.
The campaign consists of two films, one which follows the girl's story and the other which follows the dog's story. In the beginning and end both films overlap.