NESCAFÉ Dolce Gusto and Jam are launching a social media campaign in the run up to Easter, featuring the popular east London artist, Faizal Lulat, creating bespoke artwork based on bloggers conversations over a cup of NESCAFÉ Dolce Gusto coffee.
The two-week campaign, launching today, features Lulat creating bespoke pieces of art, based on the conversations of 30 high-profile bloggers. They include fashion lover, Prince Cassius and lifestyle blogger, ReeRee Rockette.
Located at London’s oldest coffee house, Jamaica Wine House, the online spot shows the bloggers catching up with each other over coffee talking about their different passions, while Lulat systematically creates colourful pieces of art. One artwork reads, “I seek to inspire”, while another reads; “Outwards I see inwards the laughter of love.”
The film will be launched on YouTube. The creatives behind the campaign were Katy Sumption and Francesca Mather. John Turner directed the spot.
In addition, coffee lovers will also be able to win their own personal piece of art from Lulat by posting on Dulce Gusto’s Facebook page, five words that best describes them.