LEAD 2018 Event to Discuss Advertising’s Growth Beyond Brexit
The best and brightest from across UK advertising will gather together at King’s Place in London on 25 January for LEAD – advertising industry’s annual summit, hosted by the Advertising Association. The Association will welcome a line-up of industry figures, politicians and business leaders including Labour MP for Streatham and former Shadow Secretary of State for Business, Innovation and Skills, Chuka Umunna; Conservative Mayor of the West Midlands and former MD of John Lewis Plc, Andy Street; former Joint Head of the UK’s Government Economic Service Vicky Pryce; and Northern Europe Marketing Director at Procter & Gamble, Stefan Feitoza, to discuss the key questions of the moment – Brexit and how to achieve growth in a post-Brexit world.
Secretary of State for International Trade Rt Hon Liam Fox MP will give an opening filmed message to delegates on the opportunities that exist for businesses in the advertising sector for growth beyond Brexit and how they can help power the industry to global export success.
Further speakers at LEAD include: Alan Erskine, Managing Director of Credit Suisse; Siobhan Kenny, CEO of RadioCentre; Alex Mahon, CEO of Channel 4; Nick Manning; Michelle McEttrick, Group Brand Director at Tesco; Keith Morgan, CEO of British Business Bank; Lindsay Pattison, WPP Chief Transformation Officer; Steve Richards, Political Columnist & Broadcaster; Manjiry Tamhane, Global CEO at Gain Theory; James Wildman, CEO of Hearst UK.
Stephen Woodford, Chief Executive, Advertising Association, said: “Almost one million UK jobs are dependent on advertising and our industry generates six pounds for the economy for every pound spent on advertising, so it is the right time to discuss the opportunities and challenges for growth beyond Brexit. This year’s LEAD will be the perfect forum for the leaders of our industry to come together to debate and discuss the fundamental questions that face advertising over the coming months and years. I urge anyone interested in UK advertising’s post-Brexit future to join the debate at LEAD.”
Key questions to be debated at LEAD 2018 will include:
· How are leading companies looking at their strategy in light of Brexit, and what can businesses can do to make the most of the opportunity for growth across the UK?
· How can we continue to attract and develop the right talent to remain a truly global hub for advertising?
· Is advertising delivering adequately for the world’s biggest brands?
· How is the landscape changing and how do we need to adapt to respond?
· With 57% of UK advertising output coming from outside London, how can the regions drive fresh business and export success?
Sessions of note include:
· Chuka Umunna, Labour MP for Streatham and former Shadow Secretary of State for Business, Innovation and Skills will give an opening keynote speech on the potential impact of Brexit for the creative industries sector and what the future may hold for businesses in the industry.
· Northern Europe Marketing Director at Procter & Gamble Stefan Feitoza, who will be focussing on how the 180-year-old company that sells bestselling products in nearly 200 countries is using its brands as a force for good to continue sustainable growth in a redefined Europe.
· Former Joint Head of the UK’s Government Economic Service Vicky Pryce. As an economist, author and commentator and on the board of the Centre for Economics and Business Research (CEBR), has a rare ability to read hard economic fact to see what’s in store for the UK, for media and the world. Her session will be a ‘Reality Check’, so prepare to be challenged on the risks and opportunities that lie ahead for the industry post-Brexit.
· Conservative Mayor of the West Midlands and former MD of John Lewis Plc, Andy Street, will bring his expert business eye to look at opportunity across the UK and the potential of the regions to power commerce and export success.
To secure your place at LEAD visit our dedicated event page at: www.adassoc.org.uk/events/lead-2018
