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Last Prisoner Project Calls on President Biden to Reunite Families

20/12/2022
Advertising Agency
New York, USA
282
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The campaign aims for state governors to grant clemency to people who remain behind bars in the US due to non-violent marijuana-related charges

Earlier this month, after president Biden and his administration worked tirelessly to negotiate her release, Brittney Griner finally returned to the United States. “While we're incredibly excited that Brittney has been reunited with her family and friends, we can't help but think of the thousands of people who remain incarcerated in American prisons on similar charges. Like Griner, these individuals should not have to continue serving time for an activity that is increasingly being legalised across the country.” said Sarah Gersten, executive director and general counsel for Last Prisoner Project. 

In a campaign running in social media and donated media, Last Prisoner Project will call on the president and many state governors to grant clemency to the thousands of people who remain behind bars in the US due to similar non-violent marijuana-related charges. “We hope that our work on Last Prisoner Project can inspire action here at home and help shift public attention towards bringing prisoners home to their families.” said Shayne Millington, co-CCO of McCann NY.

“Granting clemency to these individuals, an initiative that the vast majority of Americans support, would not only provide them with a second chance, but it would also help to reduce overcrowding in prisons and save taxpayer money. Furthermore, it would help address the unjust impact of systemic racism on communities of colour, who have been disproportionately targeted by marijuana law enforcement since the inception of cannabis prohibition,” Sarah Gersten shared.

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