senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Lancia Paints It Black with Visually Striking Ypsilon Ad

10/05/2019
Production Company
Milan, Italy
364
Share
Federico Brugia directs the short, produced by The Family, for Lancia's 'Black and Noir' campaign

Armando Testa has debuted a striking new campaign for Lancia Ypsilon. The 'Black and Noir' film features a reinterpretation of The Rolling Stones' iconic 'Paint it Black', marketing the model to a more sophisticated and style-conscious clientele.

Directed by Federico Brugia and produced by The Family, the spot features a series of images - chess pieces, piano keys, a butterfly - that capture the elegant and fascinating new design for the model. The Ypsilon's glossy and matt black colouring contrasts with the stark white background, creating a striking ad that underlines Lancia's 'Black and Noir' theme.

The campaign is developed for TV, print, outdoor, radio and digital.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from The Family
Work of the Week
Work of the Week: 05/01/24
05/01/2024
863
0
High Five
High Five: Italy
09/02/2022
558
0
ALL THEIR NEWS
Work from The Family
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0