DDB Italy and Lamborghini present a timeless story.
What we consider now an icon has not always been one: only those who make bold and radical choices, with time, can reach the legend status. The campaign by DDB Italy tells the long journey beyond any expectation with which Lamborghini Aventador manages to become 'timeless'.
The launch of the last version of the Aventador is one of those moments in which a great story becomes a legend: this car is part of a long tradition, that passing through mythical models such as Miura, Countach, Diablo, culminates in the Lamborghini Aventador LP 780-4 Ultimae.
Lamborghini Aventador Ultimae from Gruppo DDB Italia on Vimeo.