Lady Gaga’s ‘Alejandro’

Santa Monica, CA – July 6, 2010 – Company 3 recently completed work on Lady Gaga’s newest music video, “Alejandro,” which was released on the web on June 7.

Directed by Steven Klein and shot by DP Janusz Kaminski, “Alejandro,” the third single from Lady Gaga’s “The Fame Monster” on Interscope Records, is reminiscent of Madonna’s “Vogue,” but with a more militant and masculine style. The video is dark and moody, with stark black-and-white photography highlighting the elaborate dance sequences. Company 3 co-founder Stefan Sonnenfeld performed the color grade for the project, working closely with Klein to achieve the desired look for the project.

“This was a fantastic project to work on,” Sonnenfeld commented. “I have a tremendous respect for Steven and enjoy collaborating with him.”

In addition to “Alejandro,” Company 3 also performed color grading for Lady Gaga’s three previous music videos, “Paparazzi,” “Bad Romance” and “Telephone.”