Lacoste’s Iconic Crocodile Enters the Worlds of Stranger Things and Bridgerton with Netflix Collaboration

Today, BETC announces that Netflix and Lacoste are coming together to release a new collection celebrating some of the extraordinary universes of beloved shows, including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite.

Starting 12th April, the iconic Lacoste clothing has been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile donning the costumes from these fan-favourite Netflix shows.

Netflix has given another brand carte blanche to work with the codes of some of its most renowned shows. Chosen for the values they convey and the diversity of their audiences, the eight shows are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. This collection will delight adventure lovers, romance fans, teen show enthusiasts and fiction aficionados... True to their shared democratic vision of the world, Lacoste and Netflix speak to all generations, all tastes. 

"We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how," says Catherine Spindler, Lacoste Deputy CEO.

To showcase the collection, Lacoste and BETC Paris have unveiled a film and photo campaign featuring the Crocodile as the disruptive protagonist in a variety of iconic Netflix shows.

For another fun twist, Lacoste plays with Netflix’s key channel features to tell its own story. As if the Crocodile were playing with the remote control, Netflix heroes suffer the uncertainties of its moods: '-10s' and a Bridgerton tea party is ruined; 'pause' and a Lupin-inspired gentleman burglar freezes in the middle of a robbery.