La Mer Celebrates Love as a Melting Adventure for Chinese Valentine’s Day

Two souls collide for the first time, like the Atlantic meeting the Indian Ocean. Love at first sight is a transformative force that leads you on an exciting journey of endless possibilities. 

La Mer celebrates love as a melting adventure for Chinese Valentine’s Day, starting with a voyage from Cape Town where these two oceans converge.

Angela McKay’s pictorial artwork defines the visual style of the entire campaign, spanning from the special edition packaging to the animation style frames. Under Device’s direction, watercolour strokes seamlessly merge into fluid motion, capturing the essence of a timeless love story.

Style-wise, BOL went for a realistic approach with the characters, birds, and environment, while keeping things flexible for smooth transitions between actions and scenes. And to deliver that exotic vibe, BOL played with a vibrant colour palette that really grabs your attention.

Bringing Angela’s watercolour artwork to life through animation was no small feat. Challenging both technically, in terms of our tight production schedule, and in facing a difficult clean-up phase. How did BOL pull it off? By diving deep into research, the team cracked the code to translate her analog style into a digital format. Plus, they had a seasoned team skilled not just in animation, but also in illustration, bringing extra sensitivity to both the art and its textures, as well as the movements of every element.

For the musical part, the client had a clear vision for the direction of the sound. BOL combined a meditative, relaxed tone with occasional changes in speed and volume. A mix of strings, keys, and other acoustic instruments was used to evoke feelings of adventure and love.