Kylie Minogue Soundtracks Clarks’ Celebration of Comfort and Quality

Clarks launches its new Spring/Summer ‘25 campaign, celebrating the brand’s reputation for comfort, quality, and value in British footwear. Rooted in craftsmanship and innovation, the campaign champions the playful messaging: 'Clarks: There’s No Better Feeling…'

This year, Clarks celebrates 200 years of creating comfortable, stylish, and premium yet affordable footwear. From humble beginnings in Somerset to becoming a globally recognised and beloved brand, selling over 30 million shoes annually across 77 countries, Clarks continues to redefine everyday comfort.

For SS25 Clarks is refining its approach to align more closely with British consumers' ever evolving needs—delivering exactly what they want, when they want it. The campaign’s tagline, which underpins this year’s activity, 'There’s No Better Feeling…' reflects the comfort, delight and quality Clarks brings to everyday life – whether it’s the feeling of comfort, the unmatched Clarks quality, or simply the excitement of a new pair of shoes.

This season the footwear leader is embarking on an epic step, Clarks will be returning to national TV advertising, bringing its campaign directly into the comfort of loyal family homes. The TV ad, accompanied by a Kylie Minogue track, playfully showcases four key Spring Summer 2025 styles, with giant shoes and bright spring colours, marrying dressing for comfort as well as style.

Clarks will also take to the road with an immersive 'Clarks: There’s No Better Feeling' airstream tour, championing the campaign’s message through fun and sensory experiences, with chances to win a variety of prizes. The airstream will visit key locations including London, Bristol, Birmingham, Manchester, and Gateshead. For those that can’t make it to the airstream, Clarks will offer their loyal community a chance to enter a competition from all UK stores – taking place from 29th March.

Clarks is a British brand that has been loved by many for 200 years, holding different meanings for different audiences—from cherished memories of school shoes and foot measuring gauges, to its status as a style leader with the Clarks Originals Wallabee, of which 1.7 pairs are sold every minute globally. With SS25, Clarks is set to reinforce its legacy and future as the UK's leading comfort footwear brand.

Darren Day, Clarks’ newly appointed chief marketing officer, said, “The ‘There’s No Better Feeling’ campaign reflects the joy and comfort Clarks brings to everyday life. Our return to national TV marks an exciting step in reconnecting with consumers and reaffirming Clarks as the UK’s go-to comfort footwear brand."

Joe Ulloa, president UK and ROI and DTC Europe, said, "Our focus is on strengthening Clarks' retail presence and deepening consumer engagement across the UK. This campaign reinforces our commitment to delivering the best experience—both in-store and beyond.”

The Clarks airstream will be visiting London White City Westfield on 29 and 30th March, Gateshead Metro Centre on 5 and 6th April, Manchester Trafford Centre on 8 and 9th April, Birmingham Bullring on 11 and 12th April and finally Bristol Cribbs Causeway on 14th and 15th April.