Krista Liney Signs to The Collective @ LAIR for Commercial Content
Integrated production studio The Collective @ LAIR today announced the hiring of NYC-based director Krista Liney for commercial and branded content. Building off a prolific career as the SVP of brand creative at A&E Networks, Liney has directed everything from Vikings promos to Tyga & Justin Bieber’s 'Wait a Minute' music video (with over 130 million YouTube views to date). Liney remains at A&E, and her partnership with LAIR marks her inaugural transition into commercial representation.
Over the course of her longstanding career at A&E Networks, Krista has served as an executive producer for History Channel shows and a director of promos, earning her an Emmy nod and an NAACP Image Award. Krista’s bold creative vision and unique brand of storytelling soon elevated her to the role of SVP brand creative for History Channel, allowing her to work on some of the biggest events in television history, from Hatfields & McCoys to Pawn Stars.
Liney has also used her platform to champion campaigns produced for women and by women, directing spots for the Breast Cancer Research Foundation, National Women’s Soccer League, and Lifetime Network’s Breast Cancer Awareness Month.
Krista’s vast skillset ranging from network creative director, executive producer and director has been informed by her ability to harmonise corporate brand needs with engaging and original storytelling. Previous clients include Geico, RAM, DISH Networks, Porsche and Direct TV, among others.