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Collective@Lair Launches Experience Films for Climate Action

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Two powerful films produced and directed byCollective@Lair filled the walls of the massive UN Assembly hall for the UN Climate Action Summit 2019

Collective@Lair Launches Experience Films for Climate Action

Two powerful immersive experience video films produced and directed by Manhattan-based Collective@Lair filled the walls of the massive United Nations General Assembly hall for the UN Climate Action Summit 2019.

Commissioned by the UN to produce experiential films, Lair created the two short films featuring immersive imagery from the climate emergency around the world. Lair produced all of the visual imagery and effects as well as the run of the show.

The first film, which opened the Summit session on September 21st, exploded on the walls of UNGA hall to emphasise the devastating ongoing effects of climate change across the globe. Closing the session, the second film was a call to action that showed the world we do have the technology and the means to affect positive change for the planet.

Lair’s projection mapping expertise and event production experience was integral to pulling off this first-of-its-kind immersive experience for the UN Climate Action Summit, which featured a meeting of world leaders and such notable climate activists as 16-year old Greta Thunberg from Sweden, who has become the face of youth calling for immediate action to fight climate change.

“I am very proud to have played a small part in such an important world leadership event,” said Lair executive producer Mark Aji. “The Lair team, in collaboration with the UN and Ryot Media, rose to the occasion to create memorable content.”

The two films created for the opening and closing sessions were directed by Steven Weinzierl and Thor Raxlen, respectively. Weinzierl and Raxlen uniquely combined the use of innovative 3D projection technology, a beautifully designed graphic toolkit and cinemagraphs to complete the impactful immersive experience.

“It is not often that we get to use our artistry and craftsmanship to try and make a difference for ourselves, our children and our Planet. We hope that our hard work helps push forward the UN narrative that we are on the precipice of climate disaster and it is up to us, right now, to either solve this problem or forever live with the consequences,” said Raxlen.

Joshua Gold, executive producer at Ryot, had this to say, “It was an incredible opportunity to work with Lair and the United Nations to create this historic projection map experience and bring a fresh perspective and added a sense of urgency to the Delegates on the issue of climate change.”

To view excerpts from the films CLICK HERE.

video
COLLECTIVE@LAIR IMMERSIVE EXPERIENCE FILMS DELIVE POWERFUL MESSAGE AT UN CLIMATE ACTION SUMMIT 2019

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
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Genres: Storytelling, Scenic, Animation, Documentary, People, Visual VFX

Categories: Broadcaster, Media and Entertainment

The Collective @ LAIR, Mon, 30 Sep 2019 15:24:06 GMT