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Kopparberg and Bernardo Henning Collaborate on Must-Have Ice Bucket Hat for Your First Festival This Summer

23/06/2023
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Created by neverland, the bucket hat features a specially developed lining that keeps ice cold for up to 2.5 hours

Kopparberg have worked with acclaimed designer Bernardo Henning, famous for his bold splashes of colour and other big brand collaborations including Nike, Lego and MTV to develop an iconic bucket hat for Summer 2023 that doubles as an ice bucket.

Henning’s illustration brings to life Kopparberg’s free to be. Working from the brand’s To Firsts That Last creative platform, Henning’s work adds a modern twist on the abstract paintings popular in the late 1980s.

His design for the hat weaves together colours of the brand’s best-selling ciders, as well as greens, blues and pinks to reflect the changing light across days spent making lasting memories.

Working with specialist printing and production houses in London, Kopparberg’s lead creative agency neverland developed and tested a series of prototypes to find the perfect combination of materials to allow it to double as an ice bucket .

A limited run of the ‘Ice Bucket Hats’ will be available through a draw on Kopparberg’s social channels from July 3rd to August 16th.

Rob Salvesen, head of marketing Kopparberg UK, said: “Kopparberg’s take on this summer’s iconic fashion accessory not only brings with it bags of style to keep you cooler than cool with Bernardo’s eclectic design, but also doubles as an ice bucket hat to keep your drinks ice cold from the first sip to the last.”

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