Knorr Creates Fast Food Dupe Recipes in Eye-Opening Campaign

For the past two years, Knorr has been showing people that cooking at home can be just as convenient, delicious and affordable as fast food through its Taste Combo and Fast Food Remix campaigns.

Now, Knorr is rivaling fast food even further by creating the Unlimited Time Menu, a collection of fast-food recipe dupes that compete with the taste and convenience of the real thing.

To launch the Unlimited Time Menu, Knorr is partnering with chef, cookbook author and content creator Joshua Weissman and fast-food content creator How Kev Eats to show how fast-food eats and at-home cooking aren’t that different from each other with Knorr. In the video, Joshua teaches Kev how to make the K-rib Sandwich from Knorr, a dupe recipe to another rib sandwich that’s known for hitting fast food chain menus in the fall.

Other dupe recipes from Knorr include the Knorr Double Up, Mac ‘n Chicken Bowl and The Knorr-ito.

The campaign will run through the summer featuring a social-first, multi-channeled asset strategy including:
- Social media across TikTok, Instagram, and X for full-funnel media from high impact awareness through to shoppable commerce ad units, supporting both branded and influencer assets.
- Digital OOH ads in top fast food cities Chicago and Boston to target fast food consumers throughout the campaign.
- First-for-Knorr LYFT branded ads that will target and intercept users when they select their destination as a fast food restaurant.
- First-for-Knorr shoppable recipe video with a QR code on Roku driving to Walmart’s recipe page
- Influencer content going live on Instagram and TikTok to sustain the conversation.