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Kleenex and IMDb Rate Tearjerker Titles with 'The Kleenex Score'

03/03/2025
Advertising Agency
Kansas City, USA
113
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Rating system from VML rates the amount of tears you can expect to shed

The Kleenex Score, tells movie lovers how likely they are to tear up, even before the opening credits roll. 

Facial tissue brand Kleenex, and IMDb, the world's most popular and authoritative source for movie, TV and celebrity content, launched The Kleenex Score, over a big movie weekend, to rate the amount of tears you can expect to shed from a collection of films called Tearjerker Titles.

The brands created the collection from a mix of popular films and new releases that have multiple emotional moments during a time when people are most interested in searching for new and classic movies.

After one of the biggest nights for recognising the best films of the year, it’s time to make a list of the movies we missed and the ones we may want to watch again. The Kleenex Score rating system, was created by VML.

Movie lovers who want to watch a brutal drama, a wickedly entertaining holiday blockbuster, or just looking for a film with substance, can review The Kleenex Score and unlock an offer for Kleenex Ultra Soft on Amazon.

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