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Kiwi Beer Brand Yeastie Boys Urges Eurovision Countries to ‘Open up and Let NZ inside EU'


Campaign was created and executed by Atomic London

Kiwi Beer Brand Yeastie Boys Urges Eurovision Countries to ‘Open up and Let NZ inside EU'

Yeastie Boys, the world’s smallest multinational beer company, founded in New Zealand and now also brewing in the UK (with a kiwi accent) have taken it upon themselves to highlight why the country should be in the competition, poking fun at Australia’s inclusion in the contest and inviting fellow New Zealand pals to launch the first ever official unofficial Eurovision entry.

The official/unofficial single has been launched in partnership with Two Hearts, a Kiwi comedy pop-duo consisting of Laura Daniel (vocals) and Joseph Moore (beats/occasional vocals), whose arena-sized concert shows have been performed in medium-sized theaters and comedy venues across NZ, Australia and the UK.

Launched on social as well as a series of events taking place across London and Liverpool, the campaign is also backed by PR with coverage in multiple publications including The Mirror, The Metro and showing on Sky breakfast news next Thursday.

The song is downloadable on Spotify.

But it doesn’t stop there, they have even gone as far as to create a petition so that the public can take part in righting this preposterous wrongdoing.

Holly Bodle, brand manager, Yeasie Boys said: “As a New Zealand craft brewer this campaign is a love letter to everything we stand for; great beer, uplifting music, inclusivity and the famous Kiwi sense of humour! We brought the beer, Atomic brought the ideas and Two Hearts brought the keyboards. Together our campaign is enabling us to grow our brand awareness and achieve cut-through in a crowded beer market.”

Louise Rudaizky, managing partner, Atomic London said: “This campaign embodies why we work in this industry - to entertain, build fame and engagement for our brands and have a bit of fun whilst we are doing it. Working with Yeastie Boys and their team has been fantastic, their bravery and belief to do something different has led to great work and even better results.”

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Atomic London, Mon, 01 May 2023 16:48:00 GMT