“Kiss me Ketut?”

Australia can draw breath: the much anticipated next instalment in the love affair of one of the country's most famous television couples, Rhonda and Ketut, launched yesterday in a new ad for AAMI’s safe driver rewards product. But in an extraordinary twist which will surely create a social media frenzy, a new love interest has been introduced causing doubt on what will happen next in Rhonda and Ketut’s closely followed romance.

 

The new TVC, developed by Ogilvy Melbourne, is set at Rhonda’s High School reunion and continues the story of ‘Australia’s Safest Driver’ and her romance with the cheeky Balinese resort waiter, Ketut, which first launched two years ago. At the reunion Rhonda is swept off her feet by high school jock, Trent Toogood and a desolated Ketut – and Australian viewers - are left wondering what will become of the now-famous holiday romance.

 

 

“Since launching in October 2011, the AAMI ‘Rhonda’ series of ads have captured the attention of the Australian public, captivated by the story of Rhonda, her driving escapades and her romance with the affable Ketut,” explained BADJAR Ogilvy’s General Manager Michael McEwan. 

 

“Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?” he said.

 

AAMI’s Richard Riboni said social media had played a major part in the popularity of the widely-awarded campaign in the past and is again expected to play a strong role in spreading the campaign’s message following the launch of the new TVC.

 

“Australians have fallen in love with Rhonda and Ketut, and now we can’t wait to see their reaction that Trent has arrived and has perhaps ‘stolen’ Rhonda’s heart,” Riboni continued.

 

The AAMI Safe Driver Rewards TVC launched on national television on Sunday, August 18. The campaign also comprises online, outdoor and radio advertisements, plus experiential activation and promotions. 

 

Creative Credits:
Chief Creative Officer: Steve Back
Creative Group Head: Nicholas Desira
Copywriter: Lenna Boland
Art Director: Jesse McCormack
Group Account Director: Matt Rose
Senior Account Manager: Toby Gill
Strategy Director: Eugene Catanzariti
Executive Manager (AAMI) Marketing: Richard Riboni
Director: Tony Rogers
Producer: Jason Byrne
Production Company: Guilty
Post Production: The Butchery