Kingsday & the Flower Council of Holland Offer a Poignant Reminder for Mother’s Day
Sunday May the 10th was Mother’s Day in Europe, obviously an important retail moment for flowers - and in fact the entire gift industry. From chocolate to perfume brands, everyone seems to be vying for the attention of gift-buyers on the look out for present for their mothers.
“To stand out from the commercial-Mother’s-Day-crowd, we wanted to create a differentiating and compelling statement.” says Bram de Rooij, Creative Director at Kingsday. “As many of the brands show happy mothers or put their product as a gift at the centre of the campaign, we decided to show the other side of Mother’s Day – something a bit more open ended and thoughtful. In fact, by not showing the product, we want to make sure nobody forgets to buy flowers this year.”
Celebrated French photographer Sacha Goldberger was chosen due to his ability to capture the right emotion and sense of anticipation. With Goldberger’s clearly defined aesthetics, an image has been captured with a sharp focus on the mother and the vase. Hereby showing the whole story with simplicity and a minimum amount of words.
