Kingsday Launches First Global Work for MINI Social

Kingsday and the Global MINI team in Munich launched their first social executions today. Kingsday’s assignment will focus on content creation and giving the brand a particular voice in the ever-expanding social universe. With MINI’s history in guerilla advertising and unconventional tactics, social is one of MINI’s strategic channels for the coming years.

“If there’s one car brand where social plays a pivotal role, it’s MINI. MINI has a strong personality and a very vocal fan base. We’re extremely excited to help them bring social to the next level,” says Sander Volten, Kingsday’s managing partner. 

MINI is part of BMW Group and is headquartered in Munich. Kingsday will handle the account from Amsterdam. The agency has been working (locally) with MINI in the past year helping to launch the MINI Paceman and the new MINI. This new assignment expands Kingsday’s role with the Munich based client. 

Kingsday is a creative agency in the heart of Amsterdam. Two years after launch it’s flourishing with international work for Unilever (Knorr), PepsiCo (Duyvis), Exact, MINI, the Flower Council Holland, the National Heart Foundation, and Smint. For these brands Kingsday creates conversation value with campaigns that unite the best of PR, Interactive and Advertising. The founding partners (Sander Volten, Sicco Beerda, Eric Ytsma and Bram de Rooij) previously held executive roles at Euro RSCG winning numerous awards for global work for Volvo Cars, Kraft, Unilever, and Nokia.