VMLY&R announced today that digital transformation and customer experience consultancy, KingEclient, is joining the VMLY&R family. The alignment between the two WPP companies will give the VMLY&R network an unmatched position in Spain and EMEA when it comes to CX capability.
From digital strategy, to experience design, digitalisation process and customer experience, KingEclient will align their services with the VMLY&R EMEA Centre of Excellence strategy; one that delivers a fully integrated offering at the intersection of technology, creativity and culture to create connected brands and drive growth for its client partners.
Jeff Geheb, global CXO, VMLY&R said: “The work we do today for our client is, by nature, transformative. Integrating with KingEclient will enable us to accelerate how we use CX to solve our clients’ challenges and will grow a critical capability for our future as their partner in EMEA.”
Andrew Dimitriou, CEO EMEA, VMLY&R, said: “The addition of KingEclient to our network is a great opportunity, and I am thrilled that we will be able to offer our clients more through world-class digital solutions with a focus on business growth.”
Founded in Barcelona in 2000, KingEclient has more than 100 employees in four locations - Madrid, Barcelona, Riyadh, and Andorra. The consultancy has gained recognition working with top local and global businesses across Financial Services, Healthcare and Energy. Key clients include Santander Group, Deutsche Bank, Alrahji Bank; Novartis, Bayer, Roche, Naturgy, Endesa, and Galp.
Javier Aguilar, CEO, KingEclient, said: “We could not be more excited to be joining the VMLY&R family. Our common values and business complementarities will provide clients with additional striking power in terms of Brand and Customer Experience.”