King Ursa Unveils 'Creativity with Teeth,' Redefining Agency Performance

The advertising landscape just got a whole lot sharper. King Ursa, the indie Canadian agency known for its creative and performance chops, is formally unveiling 'Creativity With Teeth,' a new brand promise that rewrites the playbook on how agencies operate.

The new brand promise is based on the belief that the old agency models are cracking. Slower, siloed, and out of sync with what marketers need now. The new predators? Nimble, integrated, and results-obsessed with creative, media and strategy at the table armed with the same data. And they're winning. According to the latest Listenmore ‘Agency Pitch Report’ Indies are winning: With a 53.4% overall market share, independent agencies outperformed the Canadian operations of the big holding companies.

“We have a unified approach - a powerful fusion involving all disciplines.”, said Paulo Salomão, founder and CEO of King Ursa. “Clients that recognise the need for the integration of strategy, creative and media, underpinned by data analytics, are excited about what ‘Creativity With Teeth’ can do for their businesses. It's like bringing a bear on a fishing trip!”.

This isn't just a rebrand; it’s a statement. King Ursa has been quietly building momentum, securing high-profile wins including Creative Agency of Record for the City of Toronto, partner agency for Burnbrae Farms, and secured coveted spots in agency pools for Supply Ontario and the Saskatchewan Government, with a recent Western Canada office opening to serve the Prairie region. King Ursa is also the creative AOR for Bimbo Canada and Timberland. The agency's ascent is also reflected in its recent jump to #29 on Strategy's Creative Scorecard.

“We've proved that our model outperforms and over delivers and marketers should expect nothing less" added Helena Lazar, EVP, managing director. "When we think as a unified team, we become stronger, smarter and accomplish amazing things. Our clients value that we ‘sink our teeth’ into their businesses, talk transparently, and deliver measurable results.” said Helena.

“From increasing ROAS by 300% to solving relevancy gaps for national brands and doubling social audience size” said Paulo. “Marketers can take these impacts to the bank.”.

King Ursa's evolution is further fuelled by a powerhouse leadership team to include industry veteran, Christopher Law (board advisor, media and strategy), Jenn Green (VP strategy), Grant Cleland (executive creative director) and Trent Fulton (EVP, growth), cementing the agency’s ability to deliver integrated, impactful solutions.