King of GIF's Sammy Rawal Re-Imagines James Baley for Keys N Krates 'Double Dutch'

Inspired by the energy of early 90's rave, GIF expert and director Sammy Rawal unveils his work for Keys N Krates latest video 'Double Dutch'. This video is uncomplicated and truly unique, it is unexpected while still feeling nostalgic. 

The general concept re-imagines James Baley (aka Songbird Miyake-Mugler from the legendary House of Mugler) as an almost mythical oceanic musical deity that rises out of the water, seemingly cued by the opening beats of the track. 

"Using his body movement and syncopated splashes of water, I wanted to play with the dualities of hard/soft and fast/slow to create moments of graceful tension throughout. The sculptural lighting is inspired by Irving Penn's iconic portraits of Miles Davis and acts like the heartbeat or metronome of the video. The finished piece is intended to feel like a visual translation of the overall structure of the song." explains Sammy Rawal. 

Double Dutch is a Brazilian inspired club banger drawing on choir chants, booming 808s, tribal drums, and twinkling pianos. It’s dance music that leans towards the beautiful, cinematic and hypnotic all at once. Keys 'N' Krates were heavily influenced by Baile Funk, and soundtrack music.