Kijiji Autos Launches 5 Month Long Podcast for Car Buyers Waiting 5 Months for Cars

Waiting five months to purchase a new car seems as silly as listening to a five month long podcast. That’s why Kijiji is launching a ridiculously long podcast - called Wait-listening - to highlight the average wait time for factory-ordered vehicles in Canada. 

Their advice? Skip the wait and the long podcast, and visit Kijiji Autos to find your next ride, with over 200,000 in-stock vehicles today. 

Powered by artificial-intelligence chatbot ChatGPT, the podcast will cover a variety of automotive-themed topics from electric vehicles to the history of car manufacturing. Using Text to Speech AI to generate audio, the podcast’s virtual host will share content twenty-four-seven in English and French on this really, really, really long monologue. 

“With shortages and wait times delaying factory-ordered vehicles, we want to shine a light on the fact that we have over 200,000 vehicles on Kijiji Autos available right now, instead of five months from now,” says Adam Jardine, CMO at Kijiji. “There’s as much reason to wait five months for a new car as there is to listen to a five month long podcast. In fact, a recent survey commissioned by Kijiji found that only 16 per cent of Canadians are actually willing to wait five or more months for a factory-ordered car, with millennials aged 27-42 making up the largest portion of this group.”

Throughout 2022 and 2023, Kijiji has revamped their entire marketing strategy with a sprint-based micro-moment model to leverage earned, topical moments to drive brand affinity, and reclaim their position as Canada’s OG marketplace. This strategy is rooted in mobile-first, always-on, buzzworthy moments that provide opportunities for earned traditional and social media, digital display advertising and social media content. The Wait-listening campaign is only the latest in a series of micro-moments executed by Kijiji, with creative leadership from BBDO and in partnership with Citizen Relations and Capital Image for PR.

“What I love most about the Wait-listening podcast is that the idea isn't about AI, but about the right use of technology, right now, to grab our audience’s attention and redirect them to what matters most: Kijiji Autos has the inventory they are looking for right now, ” says Max Geraldo, CCO at BBDO.