Kids Recognised This Brand From its Sound Alone. Can You?

What do kids do to figure out what’s inside their wrapped gift? Shake, shake, shake. 

In its new Holiday campaign, created by R/GA, LEGO Systems took this simple truth and demonstrated how the sound of LEGO can spark imagination without even showing the product. Unsuspecting kids received unbranded, wrapped presents and were asked to guess what’s inside. As expected, they began shaking the gifts and recognised the iconic sound of LEGO bricks. 

What’s more, they then excitedly began imagining what they’d build. From double dinosaurs to flying boats, the brand showcased the magic of their product, just by the sound. Reminding parents that a LEGO set is the only gift that truly can be everything and anything a child can imagine.