‘Kid Currency’ Is Now Accepted at DoorDash in Mother’s Day Campaign from GUT LA

This Mother’s Day, DoorDash is teaming up with creative independent agency GUT Los Angeles to help kids get their moms and mother figures flowers in a unique and heartwarming way as a twist on the traditional gift-giving process for the holiday, called, “Kid Currency.” 

“Kid Currency” is the latest campaign by the brand and agency that addresses the notion that most moms are buying their own flowers and gifts for Mother’s Day. While kids may want to join in on the fun of getting mom a gift so that mom doesn’t have to, little ones don't have a lot of spare change lying around. Until now!

DoorDash will host an online “Flower Auction,” where the only accepted currency are the things that kids have access to like blocks, googly eyes, earthworms, doll shoes, beads, or really anything they want to offer. All eligible entries will have a chance to receive a promo code for a complimentary bouquet of flowers. 

Here’s How it Works:

From May 12th - May 13th across Instagram, TikTok, and Twitter, be on the lookout for a post from DoorDash inviting kids via their parental figures or guardians to send in their bids to the “Flower Auction” in the form of pictures and videos of their most (or least) prized possessions in exchange for a bouquet. 

Simply post a photo of your child’s “bid” on Instagram, TikTok or Twitter and tag @DoorDash with the hashtags #KidCurrency and #Sweepstakes and you’ve entered the auction!

DoorDash will randomly select 400 entries from all eligible entries to receive a promo code for $75 off** to use in the DoorDash app on an order of flowers.

Just in time for the holiday, mom will receive a beautiful bouquet of flowers delivered straight to her door!

Not sure where to start? Partnering with local and national florists nationwide, DoorDash makes it simple for customers to discover and gift their favorite bouquets. Just head to the DoorDash app and click into the Flowers tile at the top of the app to explore available florists and their offerings or type ‘flowers’ into the search bar. 

“As a mom of 8-year-old twins, I’m no stranger to having to buy my own gifts sometimes. Since kids may not always have the money to buy a gift, we wanted to tap into the one thing they always have: creativity,” said Mariota Essery, Executive Creative Director at DoorDash. “We created this campaign as a way to not only foster young creativity and let it bloom, but to also ensure all moms and mother figures get flowers this Mother’s Day.”

“We want every mother and mother figure this Mother’s Day to have the opportunity to enjoy their day of relaxation and appreciation, which is why we wanted to work with DoorDash to make it possible for kids to contribute in whatever way they can,” said Bruno Acanfora, executive creative director from GUT Los Angeles. “Kids use their creativity in ways that may be forgotten as adults, so why not help them show it off in a fun way, while celebrating their mom at the same time?”