Kia Motors Visualises Its 7 Year Guarantee in 7 Seconds

In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand.

The ambition of the Kia is limitless and the power of innovation tremendous, but it was important to build a new strategy on existing associations. XXS Amsterdam looked for a logical, relevant and distinctive domain, true to ambitions and believable to the consumer: Kia goes for more. Therefore, XXS Amsterdam decided to focus on amplifying Kia’s 7 Years Guarantee to underline the cars’ durability and impeccable design. Kia’s high-quality has been proven through rigorous testing, so the creative agency wanted to visualise what seven years of wear and tear does to a Kia: not much.

The video shows 7 years in 7 seconds. Because a lot can happen in seven years; from romantic getaways by car, to baby seats and muddy Saturday morning football practices. Seven years can mean countless trips to school and back, the supermarket, the seaside, collecting a trunk full of memories on the way.