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KFC’s Trippy Tribute Welcomes Back Iconic Double Down Sandwich


MullenLowe Boston remix's Major Lazer's hit song 'Bubble Butt' for celebrate the fried chicken bun sandwich

KFC’s Trippy Tribute Welcomes Back Iconic Double Down Sandwich

An over-the-top sandwich requires an over-the-top execution.

KFC fans have been clamouring for the iconic Double Down sandwich to return to the menu, and after a ten-year hiatus, the bunless menu item is back - for four weeks only.

To celebrate its return, MullenLowe put a spin on Major Lazer’s hit song, ‘Bubble Butt’ and paired it with off-the-wall visuals for a trippy tribute to the world’s greatest sandwich with fried chicken for buns. The spot lives up to the name, Double Down, bringing all the energy to convey the eye-bulging excitement of its return with eccentric effects like talking socks and a dancing cactus set to an upbeat track. 

The hotly debated menu item has been available since March 6th for a limited time only, and has already been reviewed by food critics, generating a lot of hype. The spot will be broadcasted on Monday, March 13th.

MullenLowe Boston group creative director, Enrique Camacho said, “KFC’s Double Down is the most over-the-top sandwich ever conceived. We wanted to match that energy with equally over-the-top creative executions. Basically, we just got weird with it and the results were a lot of fun.”

KFC US CMO, Nick Chavez said, "The Double Down is one of the most buzzworthy fast food menu items ever. After nearly a decade of people begging for its return, we're embracing the chaos, bringing back our most iconic sandwich ever for just four weeks."


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Genres: People

Categories: Fast food, Retail and Restaurants

MullenLowe U.S., Mon, 13 Mar 2023 11:17:03 GMT