KFC Hong Kong Celebrates the Year of the Rooster with Latest Campaign

Everyone’s favourite 'Finger Lickin’ Good' brand is making mouths water with the release of their limited edition Golden Butter Corn Chicken in Hong Kong, to celebrate the Lunar New Year. Running from 12th January to 15th February, the KFC Hong Kong “Year of the Rooster” campaign is supported by a mobile game and a TV commercial, which aired on 12 January across TV and online platforms.

Ogilvy & Mather Hong Kong teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky Lunar New Year items for his family in time for the holiday. His last stop sees him buy a bucket of KFC’s mouth-watering Golden Butter Corn Chicken – which is the only way to ensure your Chinese New Year luck is complete. 

The mobile game, ‘Golden Fortune Bucket’ employs innovative gameplay, linking smartphones together for a unique and interactive experience. By scanning a QR code and placing your smartphones around a KFC bucket, an animated chicken runs from phone to phone – just like a wheel of fortune – until it reveals prizes for the lucky winners. Not only is the game fun, but it places KFC’s iconic bucket of chicken at the centre of the Rooster celebrations, quite literally!

For further support, Ogilvy also partnered with Hong Kong’s underwear manufacturer, Chicks, to produce KFC branded red ‘lucky undies’, which could be won as part of the mobile game.