KFC Australia Reminds All Australians the Great Lengths It Will Go to Bring its Chicken to the People
KFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney.
The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC's sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.
"We know people often travel hundreds of kilometres to satisfy their KFC craving, so we thought we should return the favour. Our journey to Birdsville has been an exciting one. There was something magical listening to Australia's best country music artists, under the stars, while rolling up your sleeves and getting stuck in to some finger lickin' good chicken."
Advertiser: KFC Australia
Marketing Manager: Ruth Taylor
Marketing Director: Annabel Fribence
Creative Agency: Ogilvy & Mather Australia
Copywriter: Joshua Parmenter , Steven Thomson
Art Director: Seamus Fagan, Paul Bennell
Producer: Renee Nadin
Group Creative Director: Shaun Branagan
Production Company: Ogilvy X
Executive Producer: Rob Spencer
Director: Jonathan Nyquist
DOP: Tim Tregoning
Producer: Alex Tizzard
Production Manager: Serena Rettenmaier
Editor: Philip Horn
Post Production / VFX
Colourist: Ben Eagleton
Flame: Heather Galvin
Music Supervision: Anton, Trailer Media
Category: Fast food , Retail and restaurants