Keynvor Music Project is Making Waves in the Music Industry for Charity

Universal Music imprint Mercury KX/Decca Publishing has today unveiled its latest – and most surprising – new artist: Keynvor.

Released in collaboration with creative agency Havas London and Cornwall-based brewery Sharp’s, Keynvor’s first single, Preservation – which features up-and-coming composer Sebastian Plano – is available to stream and download now.

But Keynvor is like no other artist.

Taking its name from the Cornish word for ‘ocean’, Keynvor – pronounced ‘cain-vor’ – is the Atlantic Ocean. And the track itself helps the under-threat ocean fund its own protection as Sebastian Plano and Mercury KX will donate 100% of their share of streaming income and permanent downloads of the track to the Cornish marine conservation charity Surfers Against Sewage.