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KEYAH/BLU Has Her ‘Wedding Cake’ and Eats It Too in New Promo

15/02/2023
Production Company
London, UK
97
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Music video was directed by Ballistic’s Jasper Cable-Alexander

KEYAH/BLU has just dropped the surreal music video for her latest single ‘Wedding Cake’, directed by Jasper Cable-Alexander of Ballistic.

Opening in an underground tunnel, the laidback track sees KEYAH/BLU in full wedding gear, lounging on the front of a bike while her groom pedals. Eventually, she makes it to the open air outside, free of her fiancé, enjoying her wedding cake by herself.


Having previously worked together on her song ‘Choker’, KEYAH/BLU approached Jasper with her EP to see if he had any ideas for the tracks. Instantly inspired by ‘Wedding Cake’, Jasper envisioned the artist donning a wedding dress on a bike as she goes through a relationship journey - though the song is actually based on a strain of weed by the same name.

Wanting the video to have a clear beginning and end, Jasper chose to start the video in a tunnel, representing KEYAH/BLU’s confinement with her fiancé, before moving into the open space outside, reflecting her freedom after leaving him. Though she was originally supposed to stand on the back of the bike, on two pegs attached to the rear wheel, these broke after the first take. Working out another way to have two people on the bike simultaneously, the team asked her to sit on the front instead - in the end benefitting the performance by allowing more of KEYAH/BLU to be on show.

The video features a number of impressive elements, including VFX of the entire tunnel on fire, and a shot with the fiancé riding the bike upside down.

Jasper Cable-Alexander comments: “KEYAH/BLU is really great to work with. She’s a mate, so it’s always an easy conversation and a chilled experience that leads to powerful, creative ideas.”

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