Ketel One Botanical Raises a Glass to the Cocktail Experience

Ketel One Botanical, has launches a new creative campaign as part of the brand’s popular 'Made to Cocktail' campaign.

The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience by celebrating those who know how to appreciate all of the ingredients of what makes it perfect: the setting, the people, the vibe and, of course, Ketel One. The artistic direction and style matched the 'Made to Cocktail' direction through similar motifs like 'Give me a cocktail with Ketel One Botanical,' stylish, aspirational characters, and a recognisably bold, cinematic aesthetic. 

The media mix for this campaign is all channels - print, out-of-home, social media, and broadcast, all of which begin rolling out today. Experiential activations, sampling and in-store and on-premise promotions are also in the works. The spots come from production company MJZ and renowned director Fredrik Bond, known for an extensive list of campaigns including Apple, Levi’s, H&M, HP and Schweppes.