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Keira Knightley & Lily Cole Urge Britain Not to Brexit in #DontFuckMyFuture Campaign

adam&eveDDB, 3 months, 2 weeks ago

adam&eveDDB launches star-studded campaign from Hollywood director Anton Corbijn

Keira Knightley & Lily Cole Urge Britain Not to Brexit in #DontFuckMyFuture Campaign

Provocative new films created by adam&eveDDB featuring A-listers including Keira Knightley, Vivienne Westwood and Lily Cole have been released to urge people to use their vote in the EU referendum. They have been directed by acclaimed director Anton Corbijn.

Recent polls showed that only 50% of under-35s plan to vote, despite younger generations being most profoundly affected by the outcome.

The videos are titled ‘Five seconds’ and are designed to highlight the short amount of time required to vote, in comparison to the long term impact of the result on people’s future.

The films showcase the individuals’ playful side - with each performing an activity that takes five seconds, whilst delivering a provocative message to drive engagement in the democratic process - ‘Don’t let others f**k with your future’.

Eliza Doolittle and Big Narstie are also among individuals to release films today, while more stars are lined up to release their own versions right up until June 23rd.

Lily Cole said: "I was concerned to see how low the voter turnout  levels are anticipated to be amongst young people, who will arguably be most affected by this decision. I’ve also been frustrated by the divisive and negative nature of much of the campaigning... So we wanted to do a neutral and positive campaign to encourage people to get involved, and make their opinions known.’="

The films are a collaboration between adam&eveDDB and high profile individuals.

James Murphy, CEO at adam&eveDDB, said: "The ‘Five Seconds For Your Future’ is a simple call to action. Get out and vote on June 23rd because the results will affect us all for the next generation."

Creative Agency

Chief Creative Officer: Ben Priest

Creative Director: Tim Vance, Paul Knott

Copywriter: Jo Cresswell

Art Director: Sian Coole

Executive Creative Director: Ben Tollett, Richard Brim

Business Director : Charlotte Cook

Account Director: Caroline Grayson

Producer: Matt Craigie, Lucinda Kerr

Creative Agency: adam&eveDDB

Music and Sound

Audio Post Production: Phil Bolland @Factory


Editor: James Rose

Edit Company: Cut+Run

Post Production / VFX

Online Artist: James Ireland @ cain&abel

Colourist: Paul Harrison @ Finish

Production Company

Executive Producer: Dom Freeman, Damiano Vukotic

DOP: Martin Ruhe, Katia Rio

Director: Anton Corbijn, Sophie Edelstein

Production Company: Black Label, RSA

Category: Corporate and social , Government

Genre: Comedy