senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Keanu Reeves Surfs a Motorbike in Jonathan Glazer's Squarespace Super Bowl Ad

05/02/2018
In-House Agency
New York, USA
278
Share
Mikros-MPC partners with RESET director to ‘Make it Happen’

Continuing with its tradition of delivering witty Super Bowl commercials, this year Squarespace collaborated with RESET’s Jonathan Glazer on a cinematic production shot on 35mm, with VFX by Mikros-MPC. The 30-second ad features Keanu Reeves ‘surfing’ on his motorbike at 100mph. Why? Because Squarespace believes that everyone has what it takes to build their own website; and Keanu is here to remind us of that.

Mikros-MPC teamed up with the director from the very beginning of the production, talking through all aspects of the shoot and investigating all the in-camera solutions first, with an understanding of what the finished film should feel like. Stéphane Allender, VFX Supervisor at Mikros-MPC, says, “The piece has a strong, simple visual identity and that really resonated with us. It's always satisfying to help the director translate his vision to screen; I feel incredibly proud when we do that successfully.”

Stéphane continues: “Jonathan Glazer is a passionate, hands-on director; this ultimately pushed us to achieve the best creative result we could possibly deliver. We are always excited when he knocks at our door, because we know it will be an adventure and a real visual feast.”

Brand
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
More News from Squarespace
Work of the Week
Work of the Week: 04/10/24
04/10/2024
994
0
1.3k
0
ALL THEIR NEWS
Work from Squarespace
Scuba
Squarespace
03/10/2024
18
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0