KD Celebrates Iconic Golden Hue of Mac ‘N Cheese for Kitchenware Collection

For so many, KD Mac ‘N Cheese is more than just a meal; it’s a ritual that has fans reaching for the same spoon, bowl, and container through every stage of life. Not only does the cheesy deliciousness satisfy and comfort, but in time, the ingredients paprika and turmeric found in every delicious box add a beautiful and lasting cheesy golden hue to kitchenware. Today, KD turns this subtle display of reassuring comfort into a proud statement. Introducing: the KRAFT Dinnerware collection, a new line of kitchenware pre-tinted to celebrate the iconic and beloved cheesy golden hue from Canada’s favourite Mac ‘N Cheese. The limited-edition collection is available nationwide, while supplies last.

The new collection features a dinner bowl, a snack bowl, and a serving spoon, with all items sporting a golden ombre tint. Created in partnership with luxury home décor brand, Ann Sandra, and home design shop, Les Ottomans, the new KRAFT Dinnerware line-up is this summer’s must-have dishware collection. Now, when people proudly reach for a comforting bowl of KD, they can do it in style.

“The truth is, you can tell how much someone loves KD simply by looking at their dishes. Their kitchenware has our cheesy golden hue all over them. It’s living proof of the love our fans have for the brand.” said Mike Dubrick, chief creative officer, Rethink. 

“For many Canadians, the ritual of making KD their own way goes beyond customising with their favourite flavours, and often includes reaching for the same dedicated dishware every time they make it,” says Brian Neumann, head of brand communications for Kraft Heinz Canada. “With the KRAFT Dinnerware collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!”

The KRAFT Dinnerware collection also celebrates KD’s commitment to quality. KD’s original blue box is made with no artificial flavours, colours, or preservatives, and its iconic cheesy golden hue comes from the paprika and turmeric.