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Group745

Kawhi Leonard and Anthony Edwards Take Centre Court in New NBA Season Film

08/10/2024
Advertising Agency
New York, USA
364
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The campaign was created with Translation and also stars celebrities like Kelly Rowland, Drew Afualo and Kai Cenat

Everybody ready? The 2024-2025 NBA Season is about to tip off and the game is looking more global, diverse, competitive, and star-studded than ever before.

To ring in another unbelievable year, the association is bringing the entire NBA family together for the larger-than-life "WORLD'S LARGEST TIP-OFF."

In this year's start-of-season film, Kawhi Leonard and Anthony Edwards take centre court, only to be joined by cross-conference foes Bam Adebayo and reigning champ Jayson Tatum. Over there, Victor Wembanyama is towering above the crowd! And up even higher on the hoop? Dallas Mavericks' star Luka Dončić is watching over it all.

But this season, it's not just the players getting in on the fun – celebrities like Kelly Rowland, Drew Afualo, and Kai Cenat storm the floor, plus fans of all ages and backgrounds from all 30 NBA teams all bring the level of entertainment people expect from NBA action, every night.

KIA Tip-Off is here and, in the words of Van Halen, hoops fans around the world "might as well jump”.

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