Kawal Singh Joins FCB as Vice President, Technology

FCB proudly announces the appointment of Kawal Singh to lead their technology practice. With a robust background in technology and a passion for pioneering digital transformation, Kawal brings a wealth of experience to his new position. His expertise spans across diverse industries, where he has consistently demonstrated an aptitude for leveraging technology to enhance customer experiences and drive business growth.

In his new role, Kawal will drive innovation and spearhead technological advancements, fortifying FCB’s commitment to delivering cutting-edge solutions for their clients. An award-winning technologist who has spent his career developing innovative data-driven, customer first experiences for various clients including Mazda, Sunwing, Sick Kids Hospital, and PetValu. Kawal most recently served as VP, technology at William Thomas Digital.

"I am thrilled to join FCB and lead the Technology Practice. I believe in the power of marketing technology to revolutionise the way brands connect with their audiences and individual customers," commented Kawal. "I look forward to collaborating with the talented teams at FCB to develop innovative solutions that drive our clients' success."

Kawal's strategic vision and proficiency in harnessing the latest technological advancements will further elevate FCB capabilities in delivering integrated, data-driven campaigns and immersive brand experiences. His appointment aligns with the agency's commitment to staying at the forefront of the rapidly evolving digital landscape.

"We are delighted to welcome Kawal to the team at FCB/Six. He has an incredible depth of experience in marketing technology but what sets him apart is his love of creativity and how he works side by side with strategists and creatives to infuse technology from the onset of a project to elevate the idea,” said Bryan Kane, president and CEO at FCB Canada. 

Kawal Singh's appointment marks an exciting chapter for FCB/Six as they build on their history of global leadership in data-driven creativity, which includes nine Cannes Lions for data-driven work, including one Grand Prix. His expertise will play a pivotal role in strengthening the agency's position and maximise the investments they have made in marketing automation.

Added Tina Allan, FCB global chief data & intelligence officer, “FCB/Six has a long track record and deep commitment to innovation, which is apparent in its reputation for pioneering applications of marketing technology. We’re excited to partner with Kawal and know his perspective will raise the bar even higher for the work we do for clients across the Canadian market.”