Kathryn Hahn Is CEO of a Wild West Outlaw Posse in HubSpot Campaign by 72andSunny New York

HubSpot is launching a new campaign starring brand ambassador and comedy actress Kathryn Hahn as CEO of an outlaw business in the Wild West. The latest campaign in the HubSpot 'Success Stories' series, created by 72andSunny New York, sees Hahn’s character using HubSpot CRM and all of its tools to transform her business into a well-oiled machine.

By championing meaningful connections and applying more human values to business, HubSpot CRM helps businesses around the world to grow better. 'Success Stories' shows HubSpot helping a typically ruthless business operate in a more human way. It follows the brand’s first global campaign, also by 72andSunny and released in February last year, which starred Hahn as the CEO of a bustling pirate enterprise. 

Clare Jensen & Whitney Yando, creative directors 72andSunny New York said: “It's exciting to evolve the creative into the world of Wild West outlaws! There are so many fun tropes and storytelling opportunities — CEO Kathryn can go from leading a stagecoach acquisition campaign to presiding over a competitive sales duel, with full trust in HubSpot CRM to fuel her company's growth. It's not every day that a B2B brand plays in such imaginative worlds, and we've loved partnering with HubSpot to differentiate its brand — with humor and humanity.”

Amy Marino, Head of Global Brand Marketing at HubSpot said: “We're excited to launch our latest campaign to reinforce how scaling companies -- even an unconventional one -- can grow better with HubSpot's powerful and easy-to-use CRM platform. Through the lens of Kathryn's fictional outlaw enterprise, we highlight how HubSpot's robust offering across marketing automation, sales tracking, and customer support can help any organization win the wild west of running a business.”

The first stage of the campaign broke January 24th in the US across TV, social and digital. 

Films were produced with SMUGGLER, directed by Tony Yacenda, and shot by award-winning director of photography, Paula Huidobro.