Full-service advertising agency Cornett has hired Kate Schifferdecker as VP, client partnerships.
She is an experienced strategic adviser who has delivered impact and results for global brands in the CPG, retail, lifestyle, food and spirits industries. Kate sets the vision, drives big ideas, executes seamlessly, and leverages data to deliver game-changing insights and actionable business intelligence. She has worked with and for such iconic businesses as McDonald’s, Unilever, Starbucks, and Kimberly-Clark.
Previously, Kate was EVP/client relationship lead at Golin. Before that, she was SVP at Edelman. Kate’s role at Cornett is to strengthen client relationships through executive-level partnerships. This requires a deep understanding of a company’s business while working alongside client and agency teams to deliver high-level creative solutions.
“Kate will serve as a partner to our clients,” said Christy Hiler, Cornett’s owner and CEO. “She brings a solid understanding of how to use creativity and media to build brands and businesses.”
Cornett’s philosophy is to help brands realise their full potential by maximising creative and media investments through a combination of earned ideas and paid campaigns.