For some it’s a dream come true, for others it’s the stuff of nightmares – the World Cup is just around the corner and it looks like it’s interrupting everyone’s sleep patterns, even the players. Adidas has revealed its 2014 Rio campaign, which sees superstriker Messi experience a fitful night’s sleep filled with images of rampant crowds and skilful football players. With Kanye West pumping the spot full of samba rhythms TBWA\Chiat\Day and direction from Cassiano Prado and City of God’s Fernando Meirelles it’s an action-packed party of a spot, and notably raw in comparison to Nike’s slick CG-fuelled campaign.
Brand: Adidas
Agency: TBWA
Chief creative officer: John Norman
Executive creative director: Fabio Costa
Creative directors: Linda Knight, John Figone
Associate creative director: Mariota Essery
Executive producer: Guia Iacomin
Assistant producer: Joseph Haldeman
Managing director: Laurent Janneau
Global account director: David Barton
Project manager: Noreen Masih
Account director (Amsterdam): Laura Glendinning
Group planning director: Scott MacMaster
Planning director: Martin Ramos
Director of business affairs: Linda Daubson
Senior business affairs manager: Mimi Hirsch
Production company: O2 Filmes
Directors: Fernando Meirelles, Cassiano Prado
Producer: Luiz Braga
DOP: Andrea Faccioli
Sound design: Stimmung
Sound designer: Gus Koven
Executive producer: Ceinwyn Clark
Mixer: John
Producer: Lauren
Music: Kanye West
Post-production: Whitehouse Post
Editor: Brandon Porter
Producer: Joanna Manning
VFX: MPC
VFX supervisor/creative director: Paul O’Shea
Executive producer: Elexis Stearn
VFX producers: Kait Boehm, Nicole Fina
Color grade: Mark Gethin