JWT London Builds a House in a Day for New HSBC Campaign

J. Walter Thompson has created a touching spot for HSBC to promote its new One Day Mortgage approval service and demonstrate just how much can be achieved in a single day with the right amount of ambition and help.

Called “the Invitation”, the ad begins with the parents of a little girl who have bought an empty spot of land in a Nova Scotian fishing village. They send her out around the community to deliver cute hand-written invitations for a house warming that evening to all the residents of the village.

As she hands out the invites the guests deliver wry-smiles and cynical chuckles. However, as the day progresses, so does the building and the house takes shape. As the Sun dips into the ocean and night falls the roof goes on and the house is finished, just in time for the party. 

The ad is designed to communicate HSBC’s brand new One Day Mortgage service that sees the bank being able to offer a mortgage approval in as little as 24 hours. 

The ad is another execution in its Human Ambitions brand positioning which seeks to inspire people to realise their hopes, dreams and ambitions, by placing themselves as a natural partner to support them on their journey.