JWT Connect's All Star Harlem Shake

Business challenge 

In the mid of heavy storm hit of Harlem Shake around the world, how Tiger Beer can take this opportunity to be part of this conversation and ride on this trend (& showcase) the voice of the brand.

 

Solution

JWTConnect Bangkok teamed up with Trasher, the indie Thai Facebook community famous for creating top hit cover music video of popular singers like Katy Perry, Rihanna etc. having both domestic and international fans from Asia and other regions, create the special version of Harlem Shake which brings all singer stars (impersonator) featuring together in one clip and the key hi-light is our 'Tiger Boy' as the center of the clip.

 

(note - Trasher is not a band, but a group of people who love music and entertainment and use the online  space to show their talent to the world. (Katy Perry even tweeted a Parody video they did of her!)

 

Period

Premier on 28th February Night on Trasher Facebook fan page and YouTube channel 

(it's online so no end period of airing). This is a kick off, and the agency will have some follow up activities – including a Trasher concert in a pub, with the Tiger Boy on hand!

 

Credit

 

Creative team: JWTConnect Bangkok & Trasher

Business Director: Hansa Wongsiripitack 

Strategic Planning Director: Chatree Chokmongkolsatian

Senior Digital Planner: Panjit Suwanyangyuen

Digital Planner: Pattamon Sanandang

Project Manager: Phakpoom Surapongsanuruk